Tasks may includeStakeholder workshops, persona and user-needs analysis, competitor benchmarking and content gap analysis.What it helps achieveA clear understanding of what the feature needs to communicate, who needs it and where it connects to the wider product experience.A strategy helps prevent teams from designing around the functionality alone and exposes requirements or dependencies that may sit outside the new feature screens.

Tasks may includeInformation architecture updates, new page strategies, low-fidelity concepts where useful and collaboration with UX around hierarchy, content gaps and component requirements.What it helps achieveA feature that fits logically into the existing product and communicates information in the right order throughout the journey.This helps ensure users can find, understand and move through the feature naturally without content being forced into structures designed before the real requirements were known.

Tasks may includeMicrocopy, buttons, navigation, guidance, confirmations, onboarding, error states, empty states, supporting product copy and localisation.What it helps achieveClear, consistent language across the full feature journey, not just the main screens.UX writing helps connect entry points, actions, transitions and outcomes so the enhancement feels like part of the existing product rather than a separate experience.

Multimedia requirements

Tasks may includeDefining new image requirements and identifying where illustration, video, animation or other multimedia may be needed.What it helps achieveA more coherent feature experience where written and visual content support each other from the start.It ensures new multimedia requirements are identified early and remain consistent with the wider product rather than being added as an afterthought.

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